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About Us

We founded MD people to make sure founders and CEOs have the teams and People practices they need to reach the company’s full potential. ​​​​

​A startup’s success hinges on the people making it happen. Yet, without the fitted approach the path to getting it right, can waste precious time and resources, that startups simply cannot afford.

Whether you’re in the early stages and not yet ready to hire an in house People executive or need to lay the groundwork for scaling up, we will partner with you and provide a steady hand to ensure your success and offer highly tailored practical support.​​

Meet the Team

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Partner

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Merav Choset

A seasoned People & Culture executive with extensive experience in HR leadership across global tech companies and startups.

My approach combines strategic thinking with a focus on fostering cultures of innovation and care, while balancing organizational objectives with employee well-being.

As a trusted advisor to leadership teams across various organizational levels, I provide guidance on HR matters and business strategy.

My professional toolkit includes skills in organizational design, leadership development, coaching & talent management.

I hold a B.A. in Political Science (Bar Ilan University), an M.Sc. in Organizational Behavior (Tel Aviv University), and a graduation diploma in Organizational Consulting & Development: A Psychoanalytic-Systemic Approach.

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Partner

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Daphne Berger

An accomplished People & Culture executive who transforms organizations through talent strategies, with experience spanning high-growth tech startups to global companies.

As a trusted partner to executive teams, I combine strategic insights with authentic leadership to align people's strategies with business objectives, driving sustainable growth and organizational excellence.

My data-informed approach and deep expertise enable initiatives that enhance both company performance and engagement.

I Hold a B.B. in Business Management, Finance major (The College of Management Academic Studies), an M.Sc. in Organizational Behavior

(Tel Aviv University), and a Graduate Diploma in Organizational Consulting & Development: A Psychoanalytic-Systemic Approach.

Who
We Support

At MD People, we specialize in providing Fractional Executive People Services to a wide range of companies. We partner with startups across various verticals and industries, guiding them from their initial stages (Pre seed, Seed) through to mid sized growth (round B - C).

Our
Approach

Our comprehensive support to CEOs and founders provides them peace of mind regarding all people-related matters. Our offer spans the full spectrum, from hands-on tactical execution to high-level strategic guidance. We ensure each client receives the precise solutions and strategic direction needed to drive their business forward.

Your
Benefits

We address all major people-related challenges that growing companies face, including talent acquisition, onboarding, retention, engagement, internal communication, leadership development, global expansion, and compensation and benefits, as well as establishing best practices.

© MD People 

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